The Power of PIX Biometrics in Brazil: Unlocking Seamless Payments.

Representing a significant innovation in the digital payment experience, Pix Biometric payment solution allows users to make transactions more quickly and securely. By leveraging biometric authentication -such as facial recognition, fingerprint scanning, or PIN. Users can authorize payments without being redirected or needing to open their banking app. This eliminates unnecessary steps and reduces friction during the checkout process, greatly enhancing the customer experience on e-commerce platforms and digital services.

Payment Methods Evolution Overview

Over the past decade, Brazil has undergone a significant transformation in digital payment methods. Initially, the market was dominated by credit and debit cards, as well as traditional bank transfers (TED and DOC), which were often slow and came with high fees. As e-commerce began to grow, digital wallets and payment gateways emerged to facilitate online purchases, but these solutions still involved some friction and remained dependent on traditional banking infrastructure.

The major turning point came in 2020 with the launch of Pix, the instant payment system developed by the Central Bank of Brazil. Pix revolutionized the financial ecosystem by enabling real-time, 24/7 transfers and payments, free of charge for individuals and directly integrated into banking apps. Adoption was fast and widespread, quickly surpassing traditional methods and becoming the leading digital payment method in the country for both peer-to-peer transactions and payments to merchants and service providers.

Meeting the Gamechanger

Today, innovation continues with the integration of biometric authentication. This new feature aims to provide greater security, convenience, and speed, removing barriers and enhancing the user experience. Brazil has established itself as a leader in digital payment adoption in Latin America and continues to advance toward an increasingly digital and inclusive financial ecosystem.

Eliminating friction at checkout makes it easier for international customers to trust and complete purchases. This innovative solution not only enhances user confidence and satisfaction but also positions the business as a forward-thinking player in the competitive global market.

Key Benefits of using PIX Biometrics

This solution includes increased convenience, as users no longer need to copy and paste Pix codes or keys but can instead authorize payments instantly using biometrics —specifically Face ID (facial recognition) or fingerprint scanning. With these methods, users simply use their face or fingerprint to securely approve transactions in real time.

Additionally, the single authorization feature means that after an initial approval, customers can make recurring payments without having to validate each individual transaction. This system also boosts security, as biometric authentication ensures that only the legitimate user can complete the transaction, significantly reducing the risk of fraud.

Pix by biometrics streamlines transactions, eliminates friction, and offers a smoother, more secure experience for both users and merchants

As a result, it has become a key tool for driving the adoption of digital payments and improving operational efficiency across multiple sectors.

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